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They’re original. Real. Avid. At the core, that’s who they are. Their day jobs are just a way to support their shooting habit. They live for it and love finding ways to make the experience better.
Real Avid Mission: Solve real problems for real hunters and shooters, by giving them hard-working products that are inventive, highly capable and totally unique. The world doesn’t need more general-purpose multi-tools. Hunters don’t use corkscrews. They are devotees of the “core” shooting sports experience. Hungry. Never satisfied. Always hunting for a better way. The inspiration behind everything we make comes from the same thing that makes you a little crazy — life off the grid.
Original isn’t something you become. There’s no school for it. No manual to read. You can’t steal it or buy it on the nearest street corner. You either are or you aren’t.
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