“Ten bullets through one hole” is the philosophy that brought Hornady from a two-man operation in 1949, to a world-leading innovator of bullet, ammunition, reloading tool and accessory design and manufacture today.

Hornady – A Focus on Quality

Two decades before all of American industry became aware of the importance of total quality control, Hornady® Manufacturing was committed to it. J.W. Hornady captured the quality ideal in a simple phrase: “ten bullets in the same hole.” Operationally, on the plant floor, that translated into consistent performance and continuous improvement. The “same hole” could always get smaller. And customers could—and would—always test this for themselves.